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7 Reasons That Web Sites Fail

Monday, August 27th, 2018

The Internet is still a fairly young medium. Even today in its infancy, the Internet is made up of many differing technologies, concepts and ideas. It is extremely hard to believe that as recently as two decades ago the Internet was completely unheard of.

Over a few short years, the Internet has developed quickly and has moved at astonishing rates. Web user expectations and the fast-paced approach to creating a successful Internet presence create bigger and bigger challenges for those that practice web development. Established web standards do help somewhat but the bottom line is that web sites both fail and succeed. Simply putting a web site on the Internet does not guarantee its success. Below, we have put together a list of the 7 most common reasons that web sites fail in the competitive world of the Internet:

1) A Lack of Proper Investment:

Your web site is now one of the most powerful tools that you will use to get information out to the public regarding your organization. Previously businesses might have used the Yellow Pages, newspaper ads or even local radio to promote their products and services. Today, the Internet is used.

A successful web site can only come about through an adequate investment of your time and money. It is not enough to simply put a web site up on the Internet. Web sites need to be strategically planned and carefully developed. Unfortunately, the tendency for many new business owners is to save money and quickly ‘put something together’. That is not enough. Never cut corners with your web site. First impressions always count and your web site is now likely to be the first impression you make on a potential customer.

2) Refusal to Work with Professionals:

Success on the Internet is not as simple as having your neighbor’s teenage son’s best friend design a web site for you. Competitive web sites need to be designed, branded, architected, developed and marketed by professionals in order to effectively compete in today’s Internet marketplace.

Talk to a professional about the web site that you plan on developing. An Internet professional will be able to advise you on what works and what things you should steer clear of. Try never to underestimate the rewards of investing in professional planning, design and marketing.

3) Poor Design:

Your web site is a part of your company brand and ID and the design of your web site should be consistent with your brand. Your web site should also be well-designed, clear and visually clean. To accomplish this, it is important that you have it designed and put together by a professional.
Everything from the layout of the web site, to the colors used, to the text on each page of the web site needs to work together to strongly present your company and your products or services. In the same way, the terms used on your web site navigation need to be as easy to understand as possible. Make your links concise and free of confusing words or phrases.

4) Aimlessness

Have you ever visited a web site and after several minutes of browsing around, been unclear as to what the site was for? There are many web sites on the Internet that serve no clear purpose. Before you begin any work on your web site, identify its purpose and where you want the site to take your business.

Many business owners choose to develop their web sites by surfing the Internet, seeing something that they like or that looks ‘cool’ on someone else’s site and then deciding that they should have that on their web site too… regardless as to whether it has any relevance or not to their business. This is not the way to do things. Do not have a web site just for the sake of having one or because everyone says you should have one. Rather, develop a clear set of goals, share them with your web developer and build your web site with a clear focus.

5) Difficult to Use:

Internet users expect nothing less than to be able to visit your web site and to find what they are looking for quickly and easily. The text and the images on your web site along with the way in which they are laid out are all extremely important. Good information layout gives the user everything they are looking for with respect to ease of use.

Try to keep in mind that the Internet is an extremely quick medium. Users are liable to click away from any web site that proves to be a hassle to surf. Also, if a visitor leaves your web site before you have had an impact on them, they are not likely to return.

6) Poor Choice of Domain Name:

Never underestimate the power of a domain name. Many Internet-based companies have been able to come up with short, powerful domain names that have also served as their company names. These domain names are powerful because they are easy to remember (unforgettable).
Successful domain names are hard to forget. They become embedded in the psyche of Internet users everywhere and these are the domain names that make history.
A domain name should always be easy to remember, simple to spell and should never be too long. When you consider that a simple misspelling while typing a domain name in the address bar or failing to remember a complicated, long domain name are all it takes to lose a potential visitor forever, you will appreciate the need for one or two syllable domain names?

7) None or Ineffective Marketing:

Web sites need to be marketed to succeed in any way. The Internet is now made up of billions of competitive, well-designed web sites and these figures just continue to grow. If your web site can not be found in the major search engines or directories it is, for all intents and purposes, equal to not actually having a web site.

Web site marketing requires proper investment. Choose a qualified marketing company to take on this task for you or a marketing professional that understands the Internet industry, knows your competition and has a good feel for where you want to go with your web site.

Hiring ASP Net Developers Vs PHP Programmers

Sunday, August 26th, 2018

There world of web development is dominated by the two most popular development languages. Many web applications are based on either Microsofts ASP.NET or its opens source rival PHP. Before hiring ASP Net developers or PHP programmers one must decide which of the options will be best for their particular project. There are a number of factors that determine the choice of the development language: the cost of the software and its availability, the needs and goals of one’s business, the primary purpose of the web application, quality and usability requirements and even one’s attitude to open source products. This article aims at providing a picture of the upsides and downsides of the two options.

Active Server Pages or ASP.net is a proprietary programming language used to create dynamic web content. ASP allows using such databases as Access and SQL to create feature rich websites with incorporated applications that are generally employed in web development. By hiring ASP Net developers you get dynamic content with standard Visual Basic and C# based applications and ActiveX Data objects used to access and alter database.

ASP.Net based applications meet a number of requirements. One of the advantages of ASP.Net is that it allows monitoring and handling on-page events in a way that ensures full legitimacy of all user-entered information. There are other useful features embracing all aspects of web services conducted via proxy servers including the process of encoding/decoding information and creating dynamic web applications.

ASP.Net is part of Microsoft’s heavily advertised .Net programming languages family. There are regular updates and service packs provided by the official support service that extend the number of options available to .Net developers making the product an even more appealing solution for web development needs. When hiring asp net development you can inquire about other options available in the ASP.Net platform and their practical value.

The major alternative to ASP.Net is PHP, which is an Open Source programming language tailored to create feature rich dynamic website content and facilitating the usage of databases. Open Source means that there is no official owner of PHP, and just like most Open Source products it is distributed free of charge making it particularly appealing to individual developers. However, there are also commercial service packs provided by such companies as Zend, but most of the support and development for PHP comes from the developers’ community. Strange as it may seem, absence of the official support doesn’t make it difficult to find necessary updates for PHP. Just like ASP.Net, PHP operates at the server level facilitating the creation of dynamic web content with inbuilt web applications and features.

Both ASP.Net and PHP are great options with virtually the same level of functionality. The quality of the end product will mostly depend on the skill and expertise of the developer. Whether you will pick hiring ASP Net developers or PHP programmers, you need to make sure that they will be able to meet your demands, as for the software, both the platforms are more than capable of doing it.

Which Comes First, Web Hosting Or Web Design?

Saturday, August 25th, 2018

What is the relationship between web hosting and a website which performs well?

Choosing your web hosting plan can make or break your online business.  It requires some level of technical knowledge and for most people, is too important a decision to be made on their own.  To be truly successful online, you should begin your search with a web designer and establish a relationship with that person.  They will then guide you in finding the best web hosting service to fit your needs. 

How well your website performs is strongly dependent upon your web hosting plan.  The hosting plan you choose directly effects the experience your prospective customers will have on your site.  When shopping for business web hosting, people often make the mistake of looking for the cheapest plan they can find. The problem with this approach is that you are not just paying for hosting, you are paying for bandwidth, which directly effects how fast your web page will load.  If your page loads too slowly your prospective customer will never see your site, but bandwidth is not the only factor that effects page load time.  Other factors include:

The number of people connecting to your site at the same time.

The type of content you have on your site (the number of images, flash, video, audio, CMS).

How well your website is coded.

Back up and restore capabilities

Pre-loaded open source software

Security features

Of the six factors listed above, #3 is the primary offender for page load delays. Poorly coded websites are most often the result of machine-generated code, from do-it-yourself website builder applications.

Choosing a Web Designer first:  Knowledge and Relationship

There are many choices for web hosting companies and many different types of web hosting services.  Knowing what web hosting you will need for your website before it even exists is difficult, if not impossible.  That is why you will need to begin with an experienced web designer.  That person will be able to build a custom website for you and will know what type of hosting will be necessary to accommodate your site.  When you hire a web designer, he or she will begin with gathering requirements from you in which you will discuss all the features and content you would like to have on your site.  Your designer will then choose a web hosting service that can handle all the requirements of the site that they are going to build for you. 

Another reason to begin with choosing a website designer or developer first, is that they will design your site based on the idea that they will provide the hosting and that there will be an ongoing relationship. Business web hosting often includes the hosting as well as some type of website support contract so that you will have someone you can go back to on a consistent basis.  You will get personal one-on-one attention and ongoing support from someone you have a history with, and who thoroughly knows your website and your business model.

Choosing Web Hosting First:  A Space in Need of a Site

If you begin with choosing your hosting plan first, then look for a designer, you set yourself up for several problems.  First of all most web designers will not take a job building a website that could potentially be more than the hosting plan can handle.  Secondly, many hosting services have different shareware applications that come with the hosting.  You could have trouble finding a developer who is familiar with the shareware that comes with your hosting plan. 

Another problem with choosing the hosting plan first is that a hosting company is concerned only with selling the hosting and nothing more.  If you encounter any problems outside of hosting, the hosting company will not be able to help you.  You will be essentially orphaning yourself before the project has even begun.  Most web designers and developers offer their clients web hosting as well as maintenance contracts, but if you choose the hosting company first, then the person who builds the site for you does not have an ongoing relationship with you.  Since there is no contract tying you to them, they have no vested interest is making your website successful.

Choosing a web hosting service for your website can be a complicated but very important decision.  You will have the greatest chance for success with your website, if you begin by choosing a web designer or developer first and then have a hosting and maintenance contract with that person.  That will ensure that your hosting plan will be appropriate for your website and that you will always have a website professional available when you need them.